American readers need no introduction to juices. The United States can take credit for the popularization of juice both as a food and as a drink. Juices of countless kinds and descriptions form a major part of the food processing industry. Just walk to any supermarket and you will see whole departments of long shelves full of various brands of juices and drinks. You’ll find juices in gallon jars, in tin cans, in glass bottles, and in waxed cartons. You may have your juice fresh, frozen, canned, concentrated, mixed, reconstituted, synthetic, sugar-added, natural, colored—have your pick! You can buy it at your favorite food store, get it from the automatic dispenser, buy it at the corner drug store or garage, or have it delivered to your doorstep each morning by your milkman. Almost all Americans drink juice for breakfast, lunch, and dinner. We are, without question, the biggest juice drinkers in the world!

Although the popularity of juice is based on the premise that it is good for your health—and for this reason many a mother forces orange juice down the

throats of her kids each morning—it does not seem to have been doing any good for the health of the American people. It seems that we are much sicker now than a generation or two back, prior to the juice drinking fad. milkman. Almost all Americans drink juice for breakfast, lunch, and dinner. We are, without question, the biggest juice drinkers in the world!

Although the popularity of juice is based on the premise that it is good for your health—and for this reason many a mother forces orange juice down the The explanation of this paradox is simple. The kind of juices most Americans drink not only lack health-giving properties, but may, in addition, be hazardous to health. Because of extensive processing, heating, chemical treatments, synthetic artificial colorings and flavorings, sugar or artificial sweeteners, and additions of many toxic preservatives, the juices or the so-called juice drinks you buy at your supermarket today bear no resemblance to the juices which were originally meant to be health-giving beverages—fresh, Taw, natural juices. Just read the labels on the cans and you’ll see what I mean!

So let’s make this thing clear once and for all: the only juices which can be considered as health-giving, or conducive to good health and well-being, and can be recommended for the therapeutic use in the healing of disease or as a preventive measure in maintaining good health, are fresh, raw, natural juices, prepared immediately before drinking from fresh fruits, berries, vegetables, and green plants. Such juices you won’t find at the usual kind of supermarket.

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